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The Only Thing Greater Than Perfection
Imagine this scenario: You are a major league pitcher coming off a rough previous year. In fact, you’ve recently spent time in the minor leagues. Your career is teetering on the brink. Then, one...
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The Surprising Truth About Personal Branding Critics
“Irony.” The dictionary defines it as “incongruity between what is expected and what actually is”. Alanis Morissette describes it as “a black fly in your Chardonnay” – which ironically, has nothing...
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The 85% Rule of Personal Branding
A common misconception is that personal branding involves “all broadcasting, all the time”. In actuality, to build a strong personal brand, the near opposite must be true. You need to spend a much...
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Hate “Personal Branding”? Try These 25 Alternatives.
The term “personal branding” is often the cause of great controversy. Yet to me, it isn’t the actual practice that is off-putting to personal branding critics, it is the name itself! (To be fair,...
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The True Confession of an Ideas-Crazed Man
Confession: I’m obsessed with thinking up new and original ideas. Unhealthily obsessed? Maybe. Some time ago, a reader here commented that there’s “nothing new under the sun”. In other words –...
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7 Brilliant Ways to Invest in Your Future
I’m a pretty frugal guy. OK, who am I kidding? At times I’ve been known to make Ebenezer Scrooge look like a spendthrift. But even I know that cracking open the wallet for the right items can be...
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Sunday Scoop: How to Defeat Justin Bieber and More
It’s that time again – time to recap the best articles and resources found around the web this week. How Justin Bieber is Killing Your Blog by Lisa Barone. Bloggers know how tempting it can be to...
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Sunday Scoop: How to Build a Personal Brand in 2011 and More
It’s Sunday again – time to deliver the best links from around the web this week. Enjoy! Personal Branding Basics for 2011 by Chris Brogan. I’m of the opinion that personal branding has essentially...
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7 Tips for Personal Branding in a Socially Networked World
The following is a guest post by James Adams. Enjoy it, and share your thoughts on these tips in the comments section below. Your personal brand separates you from the nameless masses. The label that...
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Sunday Scoop: How to be Awesome and More
It’s Sunday Scoop time again, and having missed last week I had two full weeks of articles to choose from this time around. I’m 100% certain you will love these links – happy reading! 3 Ways to Be...
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The Ron Swanson Guide to Productivity
Ron Swanson is a man of few words. But when he speaks, it’s best to pay close attention. On a recent episode of NBC’s Parks and Recreation, Swanson offered this piece of advice: “Never half-ass two...
View Article4 Rules for Changing Your Name
The last few weeks have brought a spate of celebrity name changes. Here are 4 guidelines to consider as you contemplate a brand new you: Name for Longevity– Don’t change your name on a whim. Your name...
View ArticleHow to Avoid a Personal Branding Implosion
I’m watching The Today Show and a series of stories fly by: Oscar Pistorious Mark Sanford Tiger Woods Read carefully and you’ll note that all of these stories carry a unifying personal theme. Each...
View ArticleWhy Nike Found the Perfect Spokesperson in Tiger Woods
Congratulations to Nike for finally finding the perfect spokesperson; for discovering the man who embodies the slogan “winning takes care of everything.” Yes, in Tiger Woods, we discovered at the...
View ArticleHow NOT to Morph like Miley
4 Signs It’s Time To Change Your Brand Image Miley Cyrus sure knows how to turn her family-friendly, clean-cut, Disney-dream girl image on its head. BUT the question is not whether it’s working or not...
View ArticleBranding Lessons from Chick Lit? You Betcha!
Sophia Kinsella’s My Not So Perfect Life Lends Insight into Branding Better I am a raving fan of Sophia Kinsella. This book is not only an enjoyable romp through one character’s eyes but a social...
View ArticleIt’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in...
It seems almost un-American to suggest quitting, but sometimes, it’s legit to quit, especially when it comes to business. Read on to learn How to Stop Working on What’s Not Working & Invest in What...
View ArticleStarting Saturday On The Right Foot- How to Network Without Stepping on Toes
You have 3 seconds to make a good impression; can you do it? Whether you want to raise funds, raise your profile, or even raise an eyebrow, it’s essential to master the secret strategies that work....
View Article5 Surprising Ways to Share Your Brand DNA
Liz Goodgold gives five surprising suggestions on communicating your Brand DNA.
View ArticlePractice What You Speech! Branding 101: The 7 Essentials For Building Your Brand
Liz Goodgold shows you how to "Practice What You Speech" with the 7 essentials for building a brand.
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